Who are we?

Africa Tourism Partners (ATP) is a solution-driven Pan-African strategic marketing, brand management, MICE business development and advisory services company. As a company specializing in strategic marketing in the travel, tourism, hospitality, aviation and golf sub-industries, Africa Tourism Tourism Partners leverages the expertise its established global strategic partners to execute impactful and uniquely designed programs with measurable outcomes.

Africa Tourism Partners’ core areas of expertise are Strategic Marketing, Brand Management, Sales and Marketing Representations, Staff Training, Capacity Building, Investment Facilitation services and MICE-E (Meetings, Incentive, Conferences, Exhibitions and Events). 

Based in Johannesburg, South Africa, Africa Tourism Partners (ATP) has country offices and key partners in Angola, Botswana, Ghana, Nigeria, Rwanda, Singapore, Scotland, Tanzania, USA and Zimbabwe. With demonstrated expertise of experienced partners, representatives, global partners and networks we execute uniquely designed and impactful programs for our clients.

Our Team

Our team is lead by Chief Executive and Country Managing Partners in South Africa, Ghana and Tanzania. We also have representatives in Nigeria, Kenya, Rwanda and Zimbabwe.

These members share a combined experienced of over 30 years in investment facilitation and promotion, destination marketing, strategic marketing planning, market development, brand communications, media relations management, business development, sales representation, sponsorships, strategic partnerships, event project management, training, skills development, enterprise development and capacity building.

About Us

Our Vision

Africa Tourism Partners vision is to work with its global partners to facilitate the creation of value-partnerships within Africa’s tourism sector to enhance the impact of tourism in African economies. 

Our Mission

Africa Tourism Partners mission is to achieve impactful, lasting and measurable business outcomes for the African tourism sector through sales, marketing, business development, training and collaboration with our global networks and partners.

Our Clients

Africa Tourism Partners’ client portfolio cuts across Africa’s public and private sector organisations including Tourism Authorities, Hotels, Tours Operators, as well as small businesses in tourism, travel, hospitality and golf sectors. ATP also render tailored destination marketing representation services to national, regional, local and municipal tourism authorities, convention bureaus, tourism products, organizers of meetings, exhibition, conference and event (business tourism) as well as hotels, guest houses and lodges, travel trade and other services.


Redefining Tourism in Africa